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Immaculate Baking (IB) is a new brand that General Mills acquired in December. The brand portfolio consists of crescent rolls, biscuits, scones, sweet rolls, cookie dough and pie crusts. The products are organic and natural and some are gluten free.

What I did:
• Navigation restructuring
• Responsive layout strategy
• Content strategy
• Social media and sharing functionality
• Sketches
• ƒWireframes