Audio content embedded into a Kohl's TV, radio, or in-store audio promotion will trigger a coupon offer that is deposited into the customer's Kohl's wallet.

What I did:

  • Requirements gathering
  • Stakeholder interviews
  • Field and competitive market research
  • Channel impact
  • Customer experience, and interaction scenario flows
  • Sketches
  • Iconography research and design
  • Wireframes
  • Clickable prototype