Audio content embedded into a Kohl's TV, radio, or in-store audio promotion will trigger a coupon offer that is deposited into the customer's Kohl's wallet.
What I did:
- Requirements gathering
- Stakeholder interviews
- Field and competitive market research
- Channel impact
- Customer experience, and interaction scenario flows
- Sketches
- Iconography research and design
- Wireframes
- Clickable prototype
