Crafting a user persona is a crucial and delicate thing. The right persona can make or break the product or service you're developing. With that said, I decided to have some fun with the act of crafting personas.

One of my all-time favorite bands, Lifter Puller uses a loose, recurring storyline with a very interesting cast of characters. So I came up with the idea to develop a text persona for each main character in Lifter Puller's storyline and have an illustrator friend of mine, Lisa Luck, illustrate them and put a face to a name!

Remember these are slightly different than a conventional "user persona" as I'm describing imagery that's in my head and going to be depicted in a visual manner. This was a blast to see each character come to life.